Corporate Management

Executive Board and Leadership Team

Meet SIMBA’s Team of Professionals

At SIMBA, we are proud to have an experienced leadership team that drives our success. Our dedicated team of talented professionals unites us.

The SIMBA team combines years of industry experience with technical expertise and innovative thinking to deliver superior shower door sealing solutions. With a collaborative environment, a strong team culture and a view of talent, we take pride in our team dynamics and accomplishments.

SIMBA‘s team

Portrait: James Liu

I myself never do what is easy to do. So does SIMBA. Do the hard work instead so we build our unique edge and no one else could ever compete against us.

James Liu

Founder and Chairman

With 30 years of experience in the shower door industry, James is now leading SIMBA on a fast track to success.

 
Before founding SIMBA in 1998, James served as a Manager for a shower door accessories company for 5 years. During this time, he accumulated extensive knowledge of shower door accessories and gained deep market insights.
 
Throughout his leadership of the company and the R&D department, James has shown great passion for developing shower door accessories.
 
He firmly believes in the power of innovation and professional teamwork.
 

Willian Wan

Chief Executive Officer (CEO)

Willian Wan, of the founding Wan family’s second generation, took over as CEO of EOS in October 2019.

Willian Wan is passionately driving forward a comprehensive corporate concept that combines innovation and sustainability.

His goal is to enable a responsible approach to manufacturing that offers customers competitive yet sustainable solutions, while also providing social and ecological benefits to the world.

Willian Wan, Chief Executive Officer (CEO) in SIMBA

Portrait: Willian Wan

We see flaws that may not be seen with the naked eye, which moves us to take the extra mile in preventing this from happening again.

Laura, Digital Content Strategist & Seal Expert

Portrait: Laura Liu       my Linkedln 

Laura Liu

Digital Content Strategist & Seal Expert

Laura joined SIMBA in January 2017 and has since become an integral part of the team. As a seasoned content manager and seal expert, she oversees website optimization and specializes in crafting informative and engaging content about sealing solutions.

Her deep knowledge of shower seal technology and market trends ensures SIMBA stays ahead in providing value to customers worldwide.

Kevin Peng

Chief Sales Officer (CSO)

In his role as CSO, Kevin Peng spearheads the development and execution of SIMBA’ sales strategy on a global scale. With an end-to-end vision for the business, he leads the Regional Sales development and Service Teams, and oversees the global SIMBA service portfolio. In addition, he is one of the Managing Directors of SIMBA GmbH.
Kevin joined SIMBA in 2011. He has been responsible in the areas of strategy, sales, and solution portfolio and he had a great impact on the company’s growth with his profound understanding of the industry and dedication to customer-centric and innovative strategies.
kevin peng, Chief Sales Officer (CSO)

Portrait: Kevin Peng

Amanda Hu Chief Business Officer (CBO)

Portrait: Amanda Hu

Amanda Hu

Chief Business Officer (CBO) 

In January 2013, Amanda Hu joined SIMBA. She manages the business of the global SIMBA solutions — consisting of systems, software, and materials.

With her deep shower door hardware knowledge coupled with market insight and customer needs, she’s perfectly poised to refine our strategy, aligning it with future demands and ensuring consistent customer success.

Lisa Yuan

Office Assistant

Lisa is the office assistant at SIMBA, ensuring smooth day-to-day operations and providing essential support to the team. Her organizational skills and attention to detail keep the workplace running efficiently, making her a vital part of SIMBA’s success. Whether coordinating schedules or managing logistics, Lisa’s dedication helps create a productive and supportive environment.

lisa yuan, Office Assistant

Portrait: Lisa Yuan

More about Who we Are

History

SIMBA’s growth since its founding in 2002 has in some ways mirrored the progress of shower door fitting manufacturing itself.

The company made the transition from manual extrusion to machine extrusion molding technology and has helped shower door fittings manufacturing achieve mass production.

Learn More
People and Culture

People and Culture

Our success would not be possible without the dedication and ingenuity of our team.

We prioritize diversity, fairness and inclusion and strive to create a value-driven, positive and productive work environment through a strong focus on employee well-being.

Learn More

Who We Are

SIMBA’s growth since its founding in 2002 has in some ways mirrored the progress of shower door fitting manufacturing itself. The company made the transition from manual extrusion to machine extrusion molding technology and has helped shower door fittings manufacturing achieve mass production.

Learn More

Sustainability

Promoting sustainability at AM is not just a compliance obligation or a cost-saving opportunity.

For us, it is a goal that we pursue with the help of our customers, suppliers, partners, scientific organizations, regulators and many other stakeholders.

Learn More